Some complaint sites may be run by a competing company or its employees. In addition to disgruntled employees, ex-wives, ex-friends and consumers, companies may face Internet complaint sites backed by environmental or other activist groups seeking to promote their political causes.

Internet complaint web sites have become the tool of choice for irritated customers, disgruntled employees, political activists and anyone else to air their bellyaches economically and effectively. Concealed by anonymity and powered by a worldwide audience, Internet complainers can impose chaos on your Company.

Complaint Management is critical when considering fiscal implications.